Porsche Carrera Cup GB Team
Accelerate PR were proud to handle all team PR for Motorbase Performance’s Porsche Carrera Cup GB team during the 2010 season. As the only team in the history of the sport to run both a BTCC and a six-car Porsche Carrera Cup racing team, they certainly needed a hand!
With former works TVR legend Michael Caine in the mix, the team fought for the championship since day one and we were on hand to provide race reports, acquire coverage in specialist Porsche titles and conduct and place driver interviews. We’ve been in regular contact with various journalists, magazines, e-zines, websites and newspapers, generating exposure and consistent coverage for the drivers and team and were on hand at each race, providing photos, liaising with relevant media contacts and putting together a comprehensive log of behind-the-scenes footage and photography for future PR activity. We also provided comprehensive media back-up, and documentation of races/events to meet various client needs at short notice.
We’ve also been involved with Motorbase Performance’s social media campaigns, providing copy, video and pictorial updates for their Facebook and Twitter accounts.