Customers simply enter the registration details of their car into the brand's website to establish which exact colour-match paint is required from a host of major car manufacturers.
Chipex benefited from an existing social media presence but it was getting lost in the noise from myriad competitors in the automotive space. Put simply it was not utilising the potential of social media to drive sales and that meant it was missing out on attracting new customers, and using word of mouth, to further its reputation.
Unlike its competitors, Chipex offers excellent quality products, so good in fact that some of its social media posts showcasing its products in action were receiving negative feedback from an uneducated few. A targeted online sales plan was required in conjunction with careful online community management to improve sales performance and foster positive engagement.
An established and slick Chipex website (chipex.co.uk) was a fantastic starting point, so too were its previous campaigns which had steadily grown awareness of the brand through print advertising and word of mouth. It was time to supercharge things. Accelerate PR established a funnel capturing like-minded individuals via Facebook, advertising Chipex via Facebook and Instagram to a new audience and opening up a new avenue of previously unreachable potential customers.
The existing Chipex Facebook presence was live but running with poor quality, intermittent posts, Accelerate PR immediately established a content plan with a regular posting schedule. There was no Chipex Facebook shop functionality, Accelerate PR setup this e-commerce option to bolster the brand's online customer journey options. In short the brand's social presence was essentially an afterthought rather than what it might have been – one of its main sales channels. Accelerate PR changed that.
With a Facebook shop established, Accelerate PR ensured first class customer interaction was brought to the brand's channels, transforming its online customer service via engagement and subsequently turning the tide of opinion towards positivity and creating mini organic brand ambassadors in the process. Facebook became Chipex’s main customer service portal.
Johnny Graham, Chipex