After managing a number of successful UK launches, German manufacturer Carmani wheels were next to take advantage of Accelerate PR’s services. This brand new company needed to establish a presence and create an affordable campaign that would get them noticed, quickly and effectively.
With time of the essence we created and distributed a selection of one-off releases, which immediately found homes in many of the largest selling UK motoring publications. In comparison to direct advertising, we helped Carmani achieve at least ten times the amount of column inches compared to paid advertisements. We have also looked at suitable sponsorship opportunities and have already agreed terms to place a set of wheels on an editor’s 4×4 vehicle. We have also managed to secure a two-page competition on the UK’s largest modification motoring e-zine Tarmag. We have arranged a behind-the-scenes tour of the company and all associated photography and copy. This has been provided free of charge to motoring magazines, e-zines, newspapers and websites in order to publicise the brand.
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