Dunlop MSA British Touring Car Team

Project Details

Accelerate PR are proud to be associated with the most important and successful racing series in the UK (Dunlop MSA British Touring Car Championship) and were selected by Motorbase Performance to handle all public relations for the 2010 season.

As such, Accelerate PR distributed all qualifying, pre- and post-race reports, compiled driver interviews and provided copy, video and promotional material for affiliated sponsors’ events. We also secured interviews for the team’s grid girls, the ‘Leyland Lovelies’, and supported all three of our drivers’ (Mat Jackson, Steven Kane and Ben Collins) respective websites. Our race reports and driver interviews have been seen across the board, from specialist BMW magazines through to encompassing a wide range of automotive publications. Our words and reports have appeared in national and regional newspapers, on regional television and radio and across a huge number of on-line news and BTCC related websites. In addition we have secured permanent placement for the team on specialist title ‘Performance BMW’ magazine’s website, arranged a seven-page feature profiling both Airwaves BMW touring cars, all on top of a year-long regular three-page feature over twelve issues (36 pages of coverage) for Motorbase Performance’s road going BTCC replica build.

Accelerate PR also handled all media enquiries, providing full support to the numerous media requests received daily.

Fast Facts

Services provided

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Motorbase Performance
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