Valvoline

Project Details

Valvoline is one of the world’s longest standing and successful automotive enterprises, providing products and services in more than one hundred countries across the globe.

The firm approached Accelerate PR back in 2015 in order to spread the word about their latest developments, from new products to landmarks such as their 150th year in business and their return to top-level German motorsport thanks to their support of Callaway Competition, the German offshoot of US Corvette tuner Callaway, in their brand new Corvette C7 GT3-R throughout 2016 ADAC GT Masters series.

With an impressive black book we have been able to seed news stories in numerous top level automotive publications throughout Europe, the Middle East and Africa, ensuring that the firm’s latest news is heard by the right people at the right time. The success of Callaway’s Corvette is directly connected to the Valvoline brand and to this impressive sponsorship and we’ve enjoyed being a part of this successful journey back into motorsport for one of the world’s most respected and prolific automotive suppliers. We will continue to support and offer guidance on all communications within the EMEA and look forward to helping Valvoline on their journey.

Fast Facts

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Valvoline
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